Meta launches paid subscription, for whom and why?
Meta platform users will soon be able to follow in Twitter denizens' footsteps in affixing a blue badge to their profiles as a token of authenticity and boosting their posts -- all for a fee.
Meta boss Mark Zuckerberg announced the subscription service for platforms Facebook and Instagram on Sunday, after almost 20 years of defending an economic model based on free services and advertising.
- Two-speed system -
Subscribers to Meta Verified will be able to verify their account on Facebook and Instagram by providing an official ID and getting a blue badge, indicating they are who they say they are.
Their account will also be better protected against identity theft thanks to pro-active monitoring.
If problems arise, these subscribers will be able to contact customer service teams directly.
And their posts, photos and videos will have a higher profile than those of non-subscribers by appearing atop search results, commentaries and recommendations.
Meta is also promising new creative functionalities.
Meta Verified will be rolled out in Australia and New Zealand this week before coming to markets in the United States and other countries.
The new service will cost $11.99 a month for users who sign up via the Internet and $14.99 for those using mobile apps. The higher price is to offset commissions taken by Apple on the iPhone or Google on smartphones operated by its Android system.
- Priority for influencers -
The subscription will be voluntary. And only users who are over the age of 18 will be allowed to subscribe. The service is not yet available to businesses but Meta does not rule this out in the future.
The new service mainly targets content creators.
Meta told AFP it conceived of the subscription idea because of requests from
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