Facebook and Instagram are getting paid verification badges, just like Twitter
As Twitter continues its frankly bizarre campaign to attract subscribers to its Twitter Blue service, Mark Zuckerberg has announced that Meta is launching a similar subscription verification service of its own for Facebook and Instagram, called Meta Verified.
«This week we're starting to roll out Meta Verified—a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,» Zuckerberg revealed(opens in new tab) yesterday. «This new feature is about increasing authenticity and security across our services.»
Meta Verified will be rolled out for testing this week in Australia and New Zealand, with more countries set to follow «soon.» The service will cost $12 per month for verification on the web, or $15 per month on iOS and Android devices. That's US funds, for the record: Australians will pay $20 per month for Meta Verification on the web, or $25 per month on mobile.
In a blog post(opens in new tab) following Zuckerberg's announcement, Meta said it wants to «make it easier for people, especially creators, to establish a presence so they can focus on building their communities on Instagram or Facebook.»
«Some of the top requests we get from creators are for broader access to verification and account support, in addition to more features to increase visibility and reach,» Meta said. «Since last year, we’ve been thinking about how to unlock access to these features through a paid offering.»
And this is what it's come up with:
There are a number of eligibility requirements if you want to join the club. You have to be at least 18 years old and «meet minimum activity requirements,
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