YouTube Changes Monetization Policy After Content Creator Makes 'YouTube' Into a Swear Word

gamerant.com:

YouTube has recently changed its controversial policy on swearing in videos, and a big reason for this change is because one prominent content creator decided to make «YouTube» into a swear word to combat the issue. In November 2022, the video platform made a change to its monetization restrictions where videos that had a decent amount of profanity in them, or even just one in the first eight seconds of a video, would either be demonetized or be age restricted. YouTube decided to enforce this surprise policy change on content that predated the change.

This affected YouTuber RTGame in a rather dramatic way as he found many of his videos, including bigger contributions to the site like a «Best of 2022» compilation, to be demonetized and age restricted without any warning to him and other content creators on YouTube. RTGame later had the brilliant idea to fight back by making the word «YouTube» into a swear word.

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RTGame's goal was to turn the word «YouTube» into the kind of word the video platform's algorithms wouldn't know what to do with. As a swear, «YouTube» would either be an insult or praise depending on the context it was used in. It was a humorous way to fight back that RTGame's viewers happily went along with, proceeding to call the situation a «YouTube» moment or call the entire website a «YouTube» in the video comments. RTGame himself doubled down on his own idea and edited out any swears to be replaced by «YouTube» on his more recent uploads after the policy change. RTGame has now uploaded a video saying that this helped the platform change the policy to be more creator friendly.

These changes allow creators to swear in their content as long as they don't use any strong