I'll never forget the first time I encountered Resident Evil Village's scary baby, and likewise, the monster in the free demo for Unfollow, an upcoming horror about social media's impact on mental health, has been forever seared into my brain.
Unfollow is disarmingly scary, with an unassuming synopsis about the dark side of social media and influencer life belying one of the most creatively horrific monster designs I've ever seen. It's not just the big bad that left me terrified; the brief demo I played was a constantly elevating, slow-burning tension that builds off an oppressive atmosphere, limited player tools, and sparse sound design that makes the big, loud moments that much more shocking.
Indie developer and publisher Serafini Productions describes Unfollow as a "surreal, hyperrealistic first-person horror game that will push you to the edge of your seat." The player takes control of Anne, a bullying victim trapped in a dark and claustrophobic nightmare land occupied by the aforementioned sci-fi inspired, alien-looking creatures. I'm wondering if the monsters are manifestations of Anne's mental health struggles, but it's still too early to tell exactly where the story is going.
Seeing some of my favorite Japan-based influencers crop up throughout the demo definitely broke up the tension. Akidearest (opens in new tab), for example, plays a woman seemingly stuck behind a TV screen, while Jun's Kitchen (opens in new tab) is referenced in an in-game cookbook, and Sharmeleon (opens in new tab) makes an appearance as well. Now if only Chris from Abroad in Japan (opens in new tab) could show up in the full game to snark the hell out of me.
Again, despite my love for all of these influencers, the star of the show in
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