UN’s Playing for the Planet report says many gamers show environmental awareness
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The United Nations said its that a survey of 390,000 gamers found that 70% of them are open to changing their environmental behaviors.
The Playing for the Planet Alliance 2022 Annual Impact Report said that players want studios to do more with activations in games when it comes to environmental awareness. The players were surveyed in nine of the games in the Green Game Jam. Of course, players who are playing such games likely already have a bias toward being green, and in that sense, the report may not be representative of all gamers.
Facilitated by the UN Environment Programme (UNEP), the Playing for the Planet Alliance was launched in 2019 and includes major studios including Sony Playstation, Microsoft Xbox, Supercell, Ubisoft and Unity. Six more studios joined the initiative in 2022, including the Pan African Gaming Group, Humble Bundle, Gameloft, Gamigo, Ohbibi and Sumo Group.
The report said 64% of members have raised their decarbonization ambition to achieve net-zero carbon or carbon neutrality, with more than half of alliance members now adopting science-based methods for carbon accounting and reporting.
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The survey of 390,000 gamers found 70% of respondents saying they would be open to changing their environmental behaviors That percentage rose to 81% after playing green activations as part of the Green Game Jam.
Studios are also making progress on a new plastic packaging protocol and guidance on running more sustainable
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