Scuti and NBALab let gamers earn rewards and digital collectibles
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Scuti and NBALab have teamed up on a “gcommerce” platform to enable gamers to earn rewards and digital collectibles in games.
New York-based Scuti focuses on gcommerce, or commerce through gaming, and it is offering gamers a first look at limited edition NBA Reclaimed collectibles with every purchase, which gamers can use to buy digital items in their favorite games.
“We are basically going to be giving gamers a first look opportunity at products from the NBALab, which is really, really cool stuff,” said Nicholas Longano, CEO of Scuti, in an interview with GamesBeat. “These are all limited edition NBA Reclaimed core pieces.”
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Longano noted that the collectibles are built on pieces of wood from NBA basketball courts. Those courts are torn up one every seven years or so. And so the reclaimed pieces of wood are used to make the figurines. For each player, there are a limited number of collectibles available for sale.
NBALab is a disruptive research and development incubator focused on innovative design, imaginative concepts and strategic partnerships, and manages NBA Reclaimed, an officially licensed program that repurposes game-used courts. NBA Reclaimed offers unique collectibles such as figurines and pieces of historic courts that will be available to players through the Scuti store.
“NBALAB is constantly looking for new industries to immerse ourselves into and innovative
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