Keywords acquires Digital Media Management to move into social and online marketing
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Keywords Studios, a big creative services firm for games and entertainment, has acquired social media agency Digital Media Management.
Los Angeles-based DMM is a full-scale digital marketing agency, and it comes with a production studio and tech platform Creator Lab for influencers.
London-based Keywords Studios provides outsourcing services for the game industry. DMM will join its Engage division.
DMM is an award-winning social media marketing company founded in 2010 by Luigi Picarazzi. Based in Los Angeles, it has more than 200 employees. The agency provides integrated social media strategy, management, as well as creative and influencer solutions, for entertainment and video games sectors.
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DMM’s client base includes video games publishers, Hollywood movie studios, streaming platforms, entertainment brands and public figures, which DMM helps build and connect with their target audiences across all social media platforms, with a focus on driving audience acquisition, engagement, growth, conversion and retention.
DMM recently completed construction on an 11,000 square-foot production studio to create original social media content and experiential marketing activations. DMM also has built a proprietary software platform, Creator Lab, to more easily and effectively partner content creators, who have expressed affinity for a particular game or entertainment property, with brands.
DMM will join Keywords’ Engage division, which houses
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