Young generations consume a ‘tapestry’ of games and other media | Deloitte
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The way younger generations are consuming media is changing, as evidenced by the rise of user-generated content in games, watching shows on the run, and the popularity of video game adaptations into movies and film, according to Deloitte.
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Deloitte captured those trends in its 17th annual Digital Media Trends survey. It said young people look to user-generated content and games to find value, meaning and personal fulfillment. They use media via a personalized tapestry of immersive, social and vibrant experiences. By taking note of these trends, I think that the bigger companies can come up with their development and acquisition strategies.
The report said that watching TV shows and movies at home is no longer the dominant, “go-to” activity it once was — especially with younger generations that are more evenly dividing their entertainment time across TV shows and movies, user-generated content (UGC) on social media services, and video games. They seek entertainment, connection, immersion and utility. While I’m not in this demographic, I have been listening to audio books on the go and I binge-watch a lot of shows and play games on the treadmill at the gym.
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I like this idea of a tapestry. Deloitte said that digital media are weaving together. More than half of consumers surveyed — and nearly three-
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