Joe Russo is one half of the Russo brothers, best known as the directors of four Marvel movies, including Avengers: Endgame. Considering how incredibly CGI-heavy those films are, it's only natural that Russo would be concerned with all sorts of technological advancements that might make his life as a filmmaker easier. In a Q&A at the Sands International Film Festival in Scotland, Russo and Epic Games chief creative officer Donald Mustard mused about the potential ways that artificial intelligence might aid filmmakers--or just take over filmmaking duties itself.
«We've had conversations about how it can be used,» Russo said, implying that he and Mustard were more likely speculating than describing any specific concrete plans they are currently trying to implement.
«Potentially, what you could do with it is obviously use it to engineer storytelling and change storytelling. So you have a constantly evolving story, either in a game or in a movie, or a TV show,» Russo went on.
«You could walk into your house and save the AI on your streaming platform. 'Hey, I want a movie starring my photoreal avatar and Marilyn Monroe's photoreal avatar. I want it to be a rom-com because I've had a rough day,' and it renders a very competent story with dialogue that mimics your voice. It mimics your voice, and suddenly now you have a rom-com starring you that's 90 minutes long. So you can curate your story specifically to you.»
Likewise, Mustard described using AI to insert yourself into an exisitng film, with Russo joking that you could order your TV to «make me Doctor Strange» and it would convincingly overlay you (and presumably your entire body) over Benedict Cumberbatch in a Marvel movie.
«It’ll just be able to conk you in and swap it
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