Boost mobile game monetization and player engagement with web shops

venturebeat.com:

Presented by Xsolla

Web shops are crucial for mobile game monetization, as well as player retention, retargeting and re-engagement, without third-party platform costs. In this VB Spotlight, industry experts break down the benefits of web shops and offer monetization strategies you can put into action right away.

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Mobile game developers are constantly seeking ways to expand their player base and increase revenue opportunities – especially in light of the recent changes on both iOS and Android. Game developers are particularly interested not just in user acquisition, but incrementality with their paying users today, to help grow the average revenue per paying user. A web shop is a great way to do that, and it comes with an array of opportunities and advantages, says Berkley Egenes, chief marketing officer at Xsolla.

“A web shop is your own online ecosystem,” he says. “You control the message, the branding and the promotional benefits you provide for the game. From there you can offer everything from subscriptions to bundle packs and other unique offers tailored to individual players, all in a single branded online experience that drives user engagement and grows the average revenue per paying user.”

Web shops are driving success stories for publishers like Tilting Point, he adds. “For their game Star Trek Timelines, developed by Wicked Realm Games, the company tells us they attribute nearly a quarter of the title’s incoming revenue from the game’s web shop.”

Here’s a look behind the success stories.

Players want the convenience of immediate access to in-game currency and items, and that’s where a web shop is crucial in delivering the kind of experiences that keep them coming back for more every time.