How Tilting Point’s web shop boosted mobile game revenue by 25%
Presented by Xsolla
It’s more expensive than ever to acquire and retain mobile game players, but direct-to-gamer web shops can maximize LTV, increase the metrics of paying players, transform the way you engage with players and more. Learn how to get started with actionable insights from this VB Spotlight event.
Watch on demand for free!
Mobile game monetization still relies heavily on app stores, but every year the price of snagging and keeping players gets higher. It’s time for publishers and developers to think about the benefits of a direct-to-gamer web shop strategy.
During a recent VB Spotlight, “Why mobile game developers need to market directly to players,” Berkley Egenes, CMO at Xsolla and Enric Pedró, VP of growth at games publisher Tilting Point, tackled that question, plus how to mix web and platform sales, find a platform partner, build strategies for revenue growth and retention and more.
A web shop, Egenes explained, “it’s your website, it’s your brand and it’s your user experience. You want to create that community and your web shop through your website is an extension of that.”
Targeting directly
Not only does a web shop help you control the user experience, but it also lets you target users directly and opens up a broad array of promotional mechanics that you can’t implement elsewhere. You can incentivize players to be a first user, to be a first purchaser, or to return to your game and experience again and again.
With directly accessible player data, you can monitor their player profile, from their activities to their purchases, and serve up the kind of compelling offers that players love — discounts, bonuses, bundle packs and more.
Keeping players happy
And since those are the kinds of deals that get your
Read more on venturebeat.com
