How Alex Chachava extracted Warface maker My.Games from Russia and what’s next
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Alex Chachava pulled off a difficult extraction last fall when he acquired much of My.Games and moved the company’s operations out of Russia because of the geopolitics around the Ukraine war.
Back in September 2022, VK announced it sold all of My.Games to Chachava, managing partner of LETA Capital, for $642 million. By December, My.Games set up its headquarters in Amsterdam and established offices in Cyprus, Korea, Spain, China and Finland. Now Chachava is the “chief alchemist” and owner of My.Games and he is making moves to re-establish the big game publisher outside of Russia.
In April, he announced that the company would relaunch a new version of Warface, a popular shooter game, under a new brand name. The old Warface game in Russia is now owned by Astrum Entertainment, which is an entirely separate entity from My.Games. But Chachava said My.Games has 1,500 people and much of the core of the old company, and it has plans to draw Warface players to its new title.
In line with its global expansion strategy, My.Games has placed its emphasis solely on international business development and enhancing the infrastructure for its widely distributed team. One of the moves is also happening as it sets up an office in Abu Dhabi.
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One of the company’s strategies is to focus on the Middle East, North Africa, Pakistan and Turkey (MENAPT) markets, where gaming is growing fast but is far less dominated by established brands than in other
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