Give me the money: A mobile funding application guide
Each company cares a lot about its funding. Whether it's to develop a new game, grow a studio, or transform a gaming passion into a successful business, none of this would be possible without resources.
Even a supposedly hit idea requires a compelling pitch, a high-quality presentation, and a relevant offer to secure funding from investors.
This guide will explain in detail ways and reasons to prepare a good investor pitch and is based on the conference lecture I gave at the WN Dev Day Canada 2022.
Before applying for funding, it's crucial to know the purpose for which you need the funding and the things you will use it for. Thus you can quickly figure out the deal format and then look for the right partner in the future.
In this scenario, money is allocated to a specific project, mainly under tight KPIs and milestones, with a refund from the developer's share of the project's income. Promising projects rarely get financed without investing in the company, but exceptions may always occur. For instance, we only consider this option in conjunction with the subsequent publishing of the project.
If you don't want any further obligations in terms of publishing and selling shares of the company, you can also consider angel investors or wealthy friends/relatives.
Keep in mind that with complete coverage of the team's burn rate, in the majority of cases, the IP will belong to the investor.
Almost similar to the previous point, but with the option to convert the amount spent on development into the studio's share (either fully or partly).
In this one, the company is freed from the obligation to pay back the debt from the project's income. This option is convenient when both parties are interested in a considerably
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