Call Of Duty Game Sales Continue To Grow For Activision Blizzard; Mobile Is No. 1 Platform
The numbers are in.
By Eddie Makuch on
Activision Blizzard has released its latest earnings report, shining a light on how the gaming giant is performing amid its pending takeover by Xbox company Microsoft.
For the three-month period ended March 31, Activision Blizzard made $2.38 billion in revenue and recorded a profit of $740 million. For comparison, during the same period last year, Activision Blizzard pulled in $1.76 billion in revenue and $395 million in profit. In short, business is booming. Activision Blizzard also reported having $9.236 billion in cash and equivalents on hand.
Activision Blizzard made most of its money from its mobile game division, King, which brought in $739 million during the quarter. This compares to $580 million from Activision and $443 million from Blizzard. In terms of revenue by platform, mobile was No. 1 for Activision Blizzard during the period, reaching $956 million. PC followed with $666 million and console brought up the rear with $639 million. As for digital versus physical, Activision Blizzard made a whopping 91% of its revenue, or $2.157 billion, from digital channels, with $104. million (or 4%) from retail. The «Other» category brought in $122 million, or 5% of revenue for the period.
Given that mobile is Activision Blizzard's biggest platform by revenue, it makes sense that the company is bringing every single one of its franchises to mobile. Part of the reason why Microsoft wants to buy Activision Blizzard is to get a foothold in the lucrative mobile game market.
Activision benefitted from strong Call of Duty sales, with premium game sales in the Call of Duty series during Q1 jumping «significantly» compared to the same period last year thanks to the success of Call of Duty:
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