Mobile
Why neural networks are the future of mobile gaming growth
Mobile games have traditionally turned to programmatic advertising partners for their effectiveness in achieving scale. But as gaming markets become more competitive, an acquisition-at-all-costs approach simply doesn’t cut it anymore. Mobile games now live or die by aggressive ROI targets that require users to play consistently, engage with ads, and spend on in-app purchases. They need an ad partner who can leverage data in more innovative and impactful ways to make it happen.