NFL launches multiple games tied to NFL Draft
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Aiming to meet fans where they are, the NFL is announcing a bunch of partnerships with makers of licensed video game experiences.
Popularity in gaming continues to show growth and the NFL said upcoming gaming activations create additional touchpoints to connect with a new generation of fans while allowing the NFL to explore the evolving landscapes of gaming, emerging technology, and beyond.
Leveraging an NFL fan-favorite event such as the NFL Draft, the NFL’s approach to these activations will deepen fan engagement by allowing fans to showcase their fandom in virtual spaces.
NFL Rivals launches worldwide on April 26 ahead of the 2023 NFL Draft. The GM, arcade-style mobile game, backed by blockchain technology, will be free to play on iOS and Android devices for its early release period, called “Offseason”, running between the Draft and the start of the regular season.
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In addition, NFL Rivals gamers will be able to buy “Draft Player Packs” that include Draft Pick cards. A first of its kind Digital Player Card for the NFL Rivals Game that will be updated after a player is picked at that position (i.e. if Jalen Carter is picked at 1.05, he will be represented in the updated card asset after Draft). These cards will have in-game playability if placed in your Rivals Team Roster.
To celebrate the 2023 NFL Draft, the NFL’s latest persistent experience on Roblox, Super NFL Tycoon, is featuring a Draft themed environment: a Draft stage and
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