Superblue launches JR Reality interactive art project using Niantic’s Lightship AR platform
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Superblue announced JR Reality is a new interactive art project built on Niantic’s Lightship augmented reality platform.
Created by artist JR, the participatory art project launches today on iOS and Android. It uses AR technology from Niantic, pioneers of location-based AR titles like Pokemon Go and NBA All-World. Another partner is innovation firm Nexus Studios.
Now available to download in the U.S., the app lets people share personal stories and unlock thousands of geomapped locations in New York City, with international cities to be activated in the coming months. JR Reality invites everyone with a smartphone to create and contribute to AR murals that highlight the meaning that places in their communities hold for them.
Superblue is dedicated to supporting artists in realizing their most ambitious visions and engaging audiences with experiential art. It partnered on JR’s “Inside Out Project” to develop JR Reality bringing the project to a digital, global platform.
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Since 2013, the “Inside Out Project” has turned the world into a public canvas, giving visibility and agency to almost half-a-million people in 140 countries to date. Now the project has been taken to a global scale, connecting communities around the world through a collaborative virtual journal filled with personal stories rooted in physical places.
The app becomes more powerful when it’s shared. JR Reality encourages the community to get out and motivate others to
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