BBC Studios and Reality+ will take Doctor Who to The Sandbox metaverse
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Doctor Who is setting up shop in the metaverse. BBC Studios has teamed up with Reality+ to launch a collection of immersive experiences in The Sandbox metaverse.
In the world of The Sandbox, fans will be able to interact with immersive content from their favorite brands, including Top Gear and Doctor Who, and enjoy a BBC events space. Pundits have declared that the “metaverse is dead,” as an overhyped trend, but evidently, no one told Doctor Who.
The joint venture between BBC Studios and Reality+ marks the first time the BBC will have a home in the metaverse, following a handful of brand activation experiments with metaverse platforms. Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space, in which players and brands can build, own, and monetize their experiences on blockchain.
Nicki Sheard, president of brands & licensing at BBC Studios, said in a statement, “I’m delighted that BBC Studios is partnering with Reality+ and The Sandbox on this exciting venture. While the metaverse is still in its infancy, it may shape how we consume and experience entertainment in the future and I’m looking forward to seeing how fans interact with our brands in this space. This project forms part of BBC Studios broader ambitious plans to grow our brands into new categories, with innovative technology and platforms forming an integral part of this.”
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