Take-Two boss "not seeing pushback" on $70 price for games
Take-Two boss Strauss Zelnick has said the company hasn't seen a «pushback» on the recent widespread price increase for big budget games, which now regularly sell for $70.
Many publishers have adopted this $70 price point as standard, including the likes of Sony, Activision Blizzard, and Gearbox, on PlayStation 5 and Xbox Series X/S. Earlier this week, Sega also suggested it could adopt a similar approach for its future releases, and stated it was «keeping an eye on market conditions».
As for those who have already increased prices to this higher point, Zelnick claimed he hasn't seen any real resistance from players so far.
Zelnick's comments come from Take-Two's latest earnings call (thanks VGC), in which he stated consumers were now generally limiting overall spending by «going either to the stuff they really, really care about, blockbusters, or to value».
As for Take-Two itself, Zenick seemed confident in its slate, with «a bunch of blockbusters» and a «wonderful catalogue».
The publisher has also suggested Grand Theft Auto 6 could be launching as soon as next year. In the company's yearly earning's report, which was published earlier this week, Take-Two predicted it will generate a staggering $8bn in net bookings for its 2025 fiscal year (beginning April 2024), as it launches «several groundbreaking titles». One of these is surely GTA6…
Outside of Take-Two, Mortal Kombat 1 was officially revealed yesterday by publisher Warner Bros Games in a rather graphic and juicy-sounding trailer. Along with this debut, we also found out the various platforms NetherRealm's upcoming fighter will be releasing on — PlayStation 5, Xbox Series X/S, Nintendo Switch and PC (via Steam and Epic Games Store).
As you can see, there are no
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