Take-Two CEO Says Games Should Be Made By Humans, Not AI
Take-Two is interested in AI, but not to replace its developers. That's at least according to reassurances from the company's CEO, Strauss Zelnick, who says that AI can't make hit video games, adding that game development "is the domain of human beings."
However, he doesn't rule out using AI to help devs "do a better and more efficient job," referring to AI-assisted tools. It's not clear if he has put any limitations on how AI can be used in development, although given that he doubts AI will make it "easier" to make good games, it seems unlikely that we'll start seeing AI art in Grand Theft Auto 6.
Related: If You Think AI Will Actually Replace Writers, You Don’t Understand Why People Watch Movies
As spotted by PC Gamer, these comments come from a question and answers session with Take-Two investors.
"The most recent developments in AI are surprising and exciting to many," says Zelnick. "They're exciting to us but not at all surprising. Our view is that AI will allow us to do a better job and to do a more efficient job, you're talking about tools and they are simply better and more effective tools.
"I wish I could say that the advances in AI will make it easier to create hits, obviously it won't. Hits are created by genius. And data sets plus compute plus large language models does not equal genius. Genius is the domain of human beings and I believe will stay that way."
Hopefully, this emphasis on the limitations of AI means that it won't be used to replace devs and artists in Take-Two-owned studios. While a few years ago this may have been unthinkable, we're already starting to see it in some titles. High on Life was called out for this last year, with the various pieces of art dotted around the player's bedroom
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