Tim Cook unveils Apple Vision Pro mixed reality headset
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Apple CEO Tim Cook ushered in a new era for mixed reality with the announcement of Apple Vision Pro, a new augmented reality headset that was the company’s first new product category in many years.
The headset announced at the Apple Worldwide Developer Conference wasn’t a surprise thanks to a number of leaks, but experts had been predicting it would happen since 2015. The device comes early next year at $3,499. That price point is higher than rumored, and the debut is later as well.
The “pro” part of the name suggests this is more for professionals and enterprises than it is for consumers. The idea is that it is a “revolutionary spatial computer” that seamlessly blends digital content with the physical world while allowing users to stay present and connected to others. Cook didn’t mention the word “metaverse,” which has been a favorite of rival Mark Zuckerberg of Meta.
“Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing,” Cook said. “Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations. It unlocks incredible experiences for our users and exciting new opportunities for our developers.”
Apple wants to change “change the way users interact with their favorite apps, capture and relive memories, enjoy stunning TV shows and movies, and connect with others in FaceTime.”
You can use the device as a see-through device to view the real world in a new way with animated overlays and infinite
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