Apple Vision Pro Will Not Be Immediately Available To Customers After Release, Headset May Only Be Purchased Through An Appointment System
The Apple Vision Pro will reportedly be marketed in a different manner. Where other companies will likely want its devices on the shelves of major retail outlets, Apple is taking a different route, with customers requiring appointments to confirm their purchase. The California-based giant also intends to make a separate space in its retail stores to provide that ‘immersive’ experience for users who want to try it before they buy it.
Requiring an appointment prior to making a purchase is a practice that is not unfamiliar to Apple, as Bloomberg’s Mark Gurman says in his Power On newsletter that the last time the company introduced such a marketing tactic was with the first Apple Watch, which launched back in 2015. With the company building specific areas in its physical outlets for potential buyers to try out the Apple Vision Pro, these spaces will also serve as a hub to take the correct band size, along with other measurements, as stated below.
“To market the device, Apple is planning to create new areas within its retail stores for demonstrations. The spaces also will let buyers choose the correctly sized bands and light seal, which keeps outside light from getting into the headset. The company is considering initially requiring appointments for purchases, something it did with the original Apple Watch in 2015.”
Apple might also build these spaces to provide that feeling of ‘exclusivity’ to the customer, believing that they are going to be treated nothing short of royalty for splurging $3,499 on an AR headset. However, these Apple Vision Pro hubs may also provide the company with the opportune moment to charge extra through its accessory sales. For instance, an Apple employee could ask the potential buyer if they would be
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