Campfire launches holographic collaboration system for enterprise XR
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Campfire has launched its holographic collaboration system for enterprise extended reality (XR) applications.
At the core of the system is a new multi-platform app for PC, Mac, and iPad — as well as a specialized XR headset for the PC. Now teams can collaborate across those platforms in meetings with XR visualizations. The company spent years working on the product.
Hybrid teams can now collaborate using 3D models and scans with the simplicity of modern 2D collaboration tools, and experience high-fidelity holograms in meetings that require face-to-face communication, said Jay Wright, CEO of Campfire, in an interview with VentureBeat.
“We define holographic collaboration as people around the digital models of physical things,” Wright said. “Others refer to these sometimes as digital twins. Those people may all be in the same room or they can be in different locations. This use case has long been promised, but not delivered, as there’s just way too much friction in current devices and software to make this work. However, to the extent there is a killer app for enterprise XR, this is it.”
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Wright believes there are reasons behind that. On the one hand, this is where technology can best meet basic human and business needs for communicating without expensive travel.
“AR and VR are fundamentally visualization technologies that help us visualize 3D information, how our brains perceive it most naturally,” he said. “. And it does it better
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