AMD Unleashes Alveo MA35D Media Accelerator: First 5nm ASIC Design, AV1, 1W Per Channel, $1595 US
AMD revealed the new Alveo MA35D media accelerator that features two 5nm, ASIC-based video processing units, or VPUs, which support the AV1 compression standard and are purpose-built to power a new generation of live interactive streaming services at scale. The global video market is overtaken 70% of live content, such as low-latency, high-volume interactive streaming applications, watch parties, live shopping, online auctions, and social streaming.
The AMD Alveo MA35D media accelerator will deliver high channel density, powering up to 32 times the 1080p @ 60fps streams per card. Power efficiency and ultra-low-latency performance are crucial to lowering the inflated infrastructure costs that are now demanded in scaling such compute-intensive content. Compared to the previous Alveo U30 media accelerator, the new Alveo MA35D delivers up to four times more channel density, maximum lower latency in 4K resolutions, and almost two times greater compression efficiency to reach the same VMAF score—a standard video quality metric.
We worked closely with our customers and partners to understand not just their technical requirements but their infrastructure challenges in deploying high-volume, interactive streaming services profitably. We developed the Alveo MA35D with an ASIC architecture tailored to meet the bespoke needs of these providers to reduce both capital and operating expenses for delivering immersive experiences to their users and content creators at scale.
— Dan Gibbons, general manager of AECG Data Center Group, AMD
The Alveo MA35D uses a purpose-built VPU to accelerate the entire video pipeline. The VPU will perform all video processing functions, minimizing data movement between the CPU and accelerator, reducing overall
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