On April 16, 2023, content creator Big E got together with Kick's co-founder Ed "Eddie" Craven on a voice call. As the duo conversed, the former mentioned the online community claiming that the platform would not be sustainable in the long run due to high operating costs.
Hearing this, Craven revealed that Kick has already made a profit in its first quarter, thanks to "one strategic partnership." He went on to say that if done correctly, creating a livestreaming platform is "not a difficult" business model to run:
The discussion began when Big E mentioned that people were skeptical of the platform because it would cost "eight to 10 times more" to run. He referred to these remarks as "online-generated flak":
When Ed Craven heard this, he responded by revealing that Kick made a profit in its first quarter:
After claiming that running a livestreaming platform was not a difficult business model to sustain, Craven continued further and stated:
Ed Craven also addressed the "biggest misconception" about the livestreaming business:
The clip concluded with Kick's co-founder saying that the platform is currently in talks with some people:
Ed Craven's conversation with Big E was a highly upvoted post on the r/LivestreamFail subreddit. With over 505 Redditors weighing in, here's a snapshot of some relevant comments:
While one Redditor estimated how much it would cost Kick to host a six-hour-long high-quality broadcast, another community member commented that profit was "meaningless," because the platform is a "vehicle to push online gambling."
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