Xbox Games marketing manager clears the air on ‘Hi-Fi Rush’s surprise release

wegotthiscovered.com:

Even the greatest minds at work in the gaming industry are baffled by what Microsoft is doing in this generation, not least of all due to the company’s compulsive acquisition of such major names as Bethesda or Activison, neither of which has yielded any promising results as of yet. If you were to ask the Xbox executives, however, they’d apparently claim that even a title like Hi-Fi Rushwith its surprise release was a breakout hit for the green team.

Microsoft has spent tens of billions of dollars acquiring more than two dozen studios in the past five years, but the company is still falling behind in the competition against Sony’s PlayStation and Nintendo’s Switch platforms, especially insofar as first-party titles are concerned.

But amidst delays that plague the major Bethesda developers — who are working on games like Starfield and Redfall — Microsoft managed to pull off a completely new marketing maneuver by announcing a surprise game and releasing it on the same day. Hi-Fi Rush was a critical success, and now, according to the team’s marketing manager, the title has also performed extremely well commercially.

Hi-Fi RUSH was a break out hit for us and our players in all key measurements and expectations. We couldn’t be happier with what the team at Tango Gameworks delivered with this surprise release.

As more customers start to question Microsoft and its lethargic pace with Xbox Series X, a lot of people are wondering whether spending $7.5 billion on ZeniMax was a wise move. Well, even if the company’s studios manage to churn out a title like Hi-Fi Rush every once in a while, then Microsoft feels more than well compensated for their investment. That’s what they’re claiming, at least.

Besides, Hi-Fi Rush deserves every bit