GPUs are getting pretty expensive these days, and it seems that the new GeForce RTX 4070 will continue that trend. According to a report from VideoCardz, Nvidia plans to price the not-yet-announced RTX 4070 at $599.

The $599 price point corresponds to the price of last generation's RTX 3070 Ti at launch, which was one of the most successful cards of that era. It's worth noting that the RTX 4070 Ti is already out, and retails for $799. That card was briefly known as the RTX 4080 12 GB and was set to launch at a $899 price point, but a backlash from consumers ultimately made Nvidia "unlaunch" the card. The report also suggests that the 4070 RTX has a launch date of April 13. All of this information is reportedly based on internal Nvidia plans, so they may be subject to change.

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It's worth noting that VideoCardz filed this report as a rumor, but the outlet has been quite reliable on GPU news in the past. The 4070 RTX will feature 12 GB of memory and 5888 CUDA cores, compared to 7680 CUDA cores in the Ti version. Though fans decried the $599 price point, Nvidia has repeatedly claimed that rising costs will keep prices high for a long time.

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