Nvidia launches GeForce RTX 4070 graphics card for $600
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Nvidia launched its GeForce RTX 4070 graphics processing unit (GPU) and graphics card for $600.
The GPU features the advancements of Nvidia’s Ada Lovelace architecture — including DLSS 3 which uses AI technology to speed up graphics rendering. It also takes advantage of neural rendering, real-time ray-tracing technologies, and it can run most modern games at over 100 frames per second at 1440p resolution.
Nvidia said today’s PC gamers increasingly want super-premium visual experiences, with 83% of GeForce RTX 40 Series desktop gamers enabling ray tracing and 79% turning on DLSS, which uses AI-powered graphics that massively boosts performance, now in its third generation.
“We all are starting to understand how important a technology AI is and is going to become,” said Justin Walker, senior director of GeForce products, in a press briefing. “I think it’s not news that AI is a big technology, but [it is news] just how important it’s going to become in our lives. I think it’s become much more apparent, particularly with ChadGPT and all the excitement around generative AI.”
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He added, “Now, on the gaming side, of course, we’ve been experiencing the power of AI. When we’re gaming, we can take a image render and use AI to infer a 4K image. And we can use AI to infer an entire frame. So the that power of AI is what we’re feeling in our gaming business, and we’re driving in our gaming business just as much as other areas of the company.”
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