Slowly, but surely, NVIDIA is making its 40-series GPUs more affordable. Now it's down to $599 with the new RTX 4070, a mid-range card focused on 1440p gaming. While it's $100 more than its predecessor's launch price, the fabulous RTX 3070, that card typically sold for more than $1,000 due to the supply chain crunch, scalpers and insatiable crypto bros. Based on what we've seen from the 4070 Ti, NVIDIA's new cards are actually staying close to their retail price, which is great news for anyone itching for an upgrade.
Judging from Valve's Steam hardware statistics, I'd wager many gamers are waiting on the eventual RTX 4060 before giving up their old cards, especially if it ends up selling closer to $400. But based on my testing, the 4070 is still a solid choice for practical gamers who may wan to splurge a bit. It's fast enough to deliver excellent 1440p performance with ray tracing enabled, and it can even deliver solid 4K gaming in a pinch too. Even though it's noticeably slower than the $799 RTX 4070 Ti in most benchmarks, that may not matter much when you're actually in the heat of battle. (Just think of all you could do with that extra $200!)
The RTX 4070 features NVIDIA's new Ada Lovelace architecture, sporting 5,888 CUDA cores, a base clock speed of 1,920 MHz (boost to 2,475 MHz) and 16GB of GDDR6X RAM. The 3070, meanwhile, had the same amount of CUDA cores, but it was based on NVIDIA's older Ampere architecture. It could only reach up to 1,725 MHz and had 8GB of slower GDDR6 memory. Despite those differences, the 3070 still holds up well, so I wouldn't rush out to replace it anytime soon. But if you're still holding onto an RTX 20-series GPU or something older, the 4070 may be the GPU you've been waiting for.
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