Compared to the RTX 3080 it really is a wee graphics card. Y'know, like a normal graphics card. Compared to the RTX 4080, well, that card's just silly.
Here's a list of reference-priced cards in the UK that will go live at 2pm:
The RTX 4070 Founders Edition is the version of the new Ada GPU that you ought to be coveting. It's the best-looking and the quickest of the reference-priced cards, too. But given the efficiency of the AD104 chip at its heart, the RTX 4070 doesn't need a beefy cooler, massive heatsinks, or high-end VRMs, so a basic reference-priced card from a third-party manufacturer is still a great second option.
I've tested the PNY RTX 4070 Verto(opens in new tab) and while it is a little slower, it's only ever by a handful of frames per second, and really nothing that you'd notice side-by-side in-game.
Nvidia RTX 4070 Founders Edition verdict
✅ You always wanted an RTX 3080: With the same effective performance, a lower price, and DLSS 3.0 support, the RTX 4070 is a great replacement for the retiring GPU. ✅ You're building a tiny gaming rig: The RTX 4070 is cool, quiet, and supremely efficient. It's also a lot smaller than any other card of similar performance.
❌ You already own a decent RTX 30- or RX 6800-series GPU: At ~20% higher performance than the RTX 3070 Ti, and similar performance to the RX 6800 XT, spending another $600 so soon isn't worth it just for Frame Generation.
The RTX 4070 is like a proper graphics card. It's not some monstrous hulk of PCIe socket-rending GPU, it's a modest card the size of its RTX 3070 forebear. That makes it a rather cute-looking thing. Well, in terms of scale anyways; that brushed aluminium Nvidia Founders Edition frame still looks pleasingly serious.
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