Nvidia Rebuts UK, Says Microsoft-Activision Deal Good for Cloud Gaming
The UK blocked Microsoft from buying Activision Blizzard in a bid to protect competition in the growing cloud gaming market. But in a bit of irony, a pair of cloud gaming providers, including Nvidia, are advocating for the deal to go through, saying it’ll be a boon to their platforms.
On Thursday, Nvidia tweeted(Opens in a new window) its support for Microsoft from its GeForce Now account. "GeForce Now and other cloud gaming providers stand to gain an even deeper catalog of games if Microsoft’s acquisition of Activision is completed,” the company wrote. “We see this as a benefit to cloud gaming and hope for a positive resolution.”
Another cloud gaming provider, Ukraine-based Boosteroid, also threw in its support behind Microsoft. “Boosteroid team and our users disagree with the CMA's (the UK’s Competition and Markets Authority’s) decision against Microsoft's purchase of Activision,” the company wrote in its own tweet(Opens in a new window). “We hope for a quick resolution to this question.”
The companies issued the support likely because Nvidia and Boosteroid have inked agreements that'll let them benefit from Microsoft’s proposed takeover of Activision Blizzard. Earlier this year, Microsoft signed 10-year deals to bring its games and Activision Blizzard titles to both GeForce Now and Boosteroid. But the agreements can only reach their full potential if regulators clear Microsoft’s bid to buy Activision.
On Friday, Microsoft went ahead and signed a new 10-year-deal with another cloud gaming provider, despite the UK’s CMA declaring it would block the proposed acquisition. This time, Microsoft entered(Opens in a new window) a partnership with Nware, a cloud gaming provider in Europe.
The software giant has been striking
Read more on pcmag.com
