NVIDIA Reportedly Limiting Production of GeForce RTX 4070 GPUs Due To Poor Sales
NVIDIA's recently launched GeForce RTX 4070 graphics card doesn't seem to be doing well in terms of sales globally.
As per Chinese Board Channel Forums, there are reports that NVIDIA has informed its AICs that it will cut off supply for the GeForce RTX 4070 by one month. The reason being told is due to a poor response to the recently released graphics card which launched at $599 US.
Although the NVIDIA GeForce RTX 4070 graphics card did manage to move lots of units during the initial launch day, the coming days haven't been great and since its launch on the 13th of April 2023, the card is still available in plenty of stock at worldwide retailers. The reference-priced cards are the ones that are moving units with no one seemingly paying extra for the premium models as they are priced very close to the RTX 4070 Ti which offers a bigger performance jump.
NVIDIA GeForce Generational Performance / Price Trend (Image Credits: Harukaze5719 & 3DCenter):
Cutting down the supply by one month will minimize the effects of a potential oversupply of the NVIDIA GeForce RTX 4070 graphics cards both in upstream and downstream supply chains. The thing to keep in mind is that NVIDIA has already pre-booked TSMC's 4N wafers for its RTX 40 GPU lineup so if more supply is required, they can push for it however that is something that NVIDIA is currently avoiding as it wants its AICs to get rid of the last remaining GeForce RTX 30 inventory.
It is expected that after the announcement of NVIDIA RTX 4070 products, the sales are not good, and the price is even a little bit broken. Countermeasures have been discussed internally. The first eve of the book is to limit the supply of the RTX 4070 series and maintain a stable price system.
The supply of AIC
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