Hang in there, we're winning this thing: Nvidia RTX 4060 Ti price now rumoured to have dropped to $399

pcgamer.com:

We're winning this thing, people, let's stick at it. That's the sentiment as rumours of lower-than-anticipated Nvidia RTX 4060 Ti (opens in new tab)pricing of $399 emerge and real-world prices of the RTX 4070(opens in new tab) edge below MSRP in several markets.

First, that RTX 4060 Ti rumour. RedGamingTech(opens in new tab) reckons the RTX 4060 Ti will arrive next month at $399—the same MSRP as the last-gen RTX 3060 Ti, which of course wasn't available at anything close to MSRP until quite recently. 

$399 is a fair dip versus the $450 number that was previously rumoured(opens in new tab) and fully $200 below the RTX 4070's MSRP. Now you could—and we definitely would—argue that even $400 is too much for what is likely to be second lowliest RTX 40-series GPU. Put another way, even $400 is an awful lot of money for near entry-level gaming graphics.

Indeed, if the RTX 4060 Ti does have 8GB of VRAM, as seems likely from rumours and the fact that the higher-spec RTX 4070 is 12GB, $400 is going to seem like a lot of money for a card that's going to run out of graphics memory at 1080p in quite a few modern games.

But if the RTX 4060 Ti does land at $399 it will still be a good thing. Because it will mean graphics card pricing is continuing to move in the right direction. And it means the push back against the really high pricing of the latest generation of GPUs—from AMD as well as Nvidia— is working. Bit by bit, we are getting there.

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