NVIDIA Can Counter AMD With GeForce RTX 40 GPU Price Cuts At Any Time But In No Hurry

wccftech.com:

NVIDIA seems to have potential price cuts prepped for its GeForce RTX 40 GPUs to tackle AMD but is in no hurry & waiting to see an actual response from the red team, as reported by DigiTimes and Igor's Lab.

Last week, DigiTimes put out an article citing industry sources that NVIDIA seems to be in no rush to increase the supply or shipments of its latest GeForce RTX 40 GPUs including the recent NVIDIA GeForce RTX 4070 graphics card. One of the main reasons why this is happening is to let partners (AIBs) get rid of their last remaining GeForce RTX 30 series inventories.

Due to this, NVIDIA hasn't asked its manufacturing partners to increase production of components and boards for current-gen parts which include the entire Ada Lovelace lineup. There are a total of five GPU silicon currently shipping to consumers on both desktop and laptop platforms and these include AD102, AD103, AD104, AD106, and AD107 (the latter two have yet to make an entrance on the desktop platform).

It is stated in the report that NVIDIA produced a big enough quantity of its current-gen Ada GPUs through TSMC during 2021-2022. All chips are based on TSMC's 4N (Custom NVIDIA 5nm process node). The green team will be launching its GeForce RTX 4060 series mainstream cards soon and looks like the company has no intention to increase chip supply yet. One reason could be the low demand in the PC market which has affected almost all brands and while the market is still within its recovery phase, it looks like NVIDIA plans are to hold off any additional production which might end up piling up inventory as we saw with the RTX 30 series.

With that said, NVIDIA's GeForce RTX 40 series GPUs are currently available in plenty of supply at retailers. Most retailers