Nvidia's RTX 4090 dips below MSRP in Europe as GPU prices continue to fall
Nvidia's monstrous RTX 4090 has dipped below Nvidia's recommended pricing in several European markets. That includes pricing on Nvidia's official online store.
In the UK, you can now grab an RTX 4090 for £1,579 from Nvidia's official store(opens in new tab), down from the £1,649 at which it originally listed. But probably the biggest drop has been in Germany.
Back at launch, the RTX 4090(opens in new tab) commanded €1,949. Now? It's yours for €1,769(opens in new tab). OK, that's not exactly pocket change. But the simple fact that Nvidia's range-topping graphics card can now be bought from its own online store for materially less than launch late last year is significant.
Lest we've all forgotten, it took about two years from launch for the RTX 3090 to be widely available at MSRP, let alone dip below it.
The RTX 4090 is also something of a bellwether in that it's, arguably, the only member of Nvidia's latest RTX 40 family that represents a step forward in value for money compared to the previous generation.
The RTX 3090 launched at $1,499 in late 2020, with the RTX 3090 arriving at $1,599 in late 2022. That $100 increase doesn't even keep up with inflation, but the 4090 is massively more powerful than the RTX 3090.
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Compare that with with RTX 3080 and RTX 4080 that replaced it(opens in new tab). The RTX 3080 was a $699 GPU, in theory at least. But the RTX 4080 upped that to a painful $1,199, all the while not delivering the same performance jump,
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