Netflix to offer free access to 'Squid Game: Unleashed' mobile game for non-subscribers at launch

tech.hindustantimes.com:

Netflix has announced a significant shift in its mobile gaming strategy by making its upcoming "Squid Game" battle royale title available to non-subscribers for free at The Game Awards. This move breaks the company's tradition of restricting access to its expanding mobile game library to subscribers only.

The streaming platform revealed this decision at The Game Awards on Thursday, unveiling that “Squid Game: Unleashed” will be accessible to everyone for a limited time starting December 17. Players can pre-register for the game in advance.

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Alain Tascan, president of games at Netflix, explained, “We're inviting everyone into the chaos this holiday season. Squid Game is Netflix's most-watched series ever, and we want everyone around the world to be able to take part in its return by making Unleashed available to everyone.”

Netflix unveiled #SquidGame Unleashed at #TheGameAwards

The multiplayer battle royale game arrives December 17 #TGAGameSpot pic.twitter.com/J8boD9H0Xf

Based on the global hit series, the mobile game drops players into well-known challenges from the show, such as Red Light, Green Light and the Glass Bridge. The battle royale game will be free of ads and in-app purchases, regardless of whether players are Netflix subscribers or not, and will be available on both iOS and Android devices. Netflix has not disclosed how long non-subscribers can play the game at no cost.

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If users are Netflix subscribers, they will not only have access to "Squid Game: Unleashed" but also to other games like Grand Theft Auto: San Andreas, with the same ad-free, in-app purchase-free experience.

In the game, players will face fast-paced, competitive rounds that feature iconic challenges from the series, along with new games inspired by childhood activities.