If you want to trade-in an older iPhone or smartphone to get any one of Apple’s latest and greatest iPhone 15 models, the company has introduced a limited-time promotion by boosting the credit values. Starting today and ending on June 3, you can trade-in an old iPhone 11 or newer at the Apple Store, obtain extra credits, which can then be used to become the owner of a new brand new model at a significant discount.
If you check the company’s trade-in promotion details, potential buyers can acquire up to $650 in credit, but that is if they have an iPhone 14 Pro Max in excellent condition. Even though the value of these trade-ins is not that significant compared to its previous offers, the fact that Apple introduced this promotion suggests that iPhone shipments are not as high as they used to be. This sales slump has probably forced the company to resort to other tactics to ensure that there is a steady shipment volume of the newer models.
Earlier this year, Apple discounted various products, including select iPhone 15 models, in China to pick up the pace as dwindling sales and Huawei’s resurgence put additional pressure on the company. What is interesting about this promotion is that the Cupertino firm has not listed any current-generation flagship models from its rivals Samsung and Google.
When browsing trade-in credit comparisons, we found that Apple is accepting devices like the Galaxy S23 Ultra, and Pixel 7 Pro, but not the Galaxy S24 Ultra, Pixel 8 Pro or any other model present in the latest lineup. It is possible that Apple believes that consumers will not be willing to trade their newest Android handset in exchange for an iPhone. Even if an option was present to make this happen, Apple may not have offered a high enough credit to encourage people to upgrade.
For instance, the Galaxy S23 Ultra’s trade-in offers $485 credit, making
Read more on wccftech.com