Unity says controversial Runtime Fee will have "minimal benefit" in 2024

gamedeveloper.com:

Unity has told shareholders the controversial Runtime Fee it introduced back in September will only have a "minimal benefit" over the next fiscal year.

Unity Create president Marc Whitten unveiled the new policy on September 12 and said it would enable Unity to "make more money" that would be reinvested in the game engine. In its original form, the per-install fee would have charged developers once their projects crossed specific revenue and install thresholds.

The move sparked a huge backlash, with major developers lambasting Unity for introducing the half-baked policy without consulting the community. As the company initially floundered and failed to provide answers to questions such as how the fee would impact devs on subscription platforms like Xbox Game Pass, a number of high-profile creators threatened to abandon the engine altogether.

Unity backtracked almost two weeks later and introduced a reworked version of the Runtime Fee that attempted to address those concerns. The company also apologized for sidelining developers.

Despite tanking its reputation to push the Runtime Fee through, Unity doesn't believe the policy will have a major impact on its business until at least 2025.

"At the end of September, we introduced runtime fees on the Editor to complement our seat-based subscriptions, a critical step to make Create a sustainable business," wrote the company.

"While we did not expect the introduction of the fees to be easy, the execution created friction with our customers and near-term headwinds. We expect the impact of this business model change to have minimal benefit in 2024 and ramp up from there as customers adopt our new releases."

In the same letter to shareholders, interim Unity CEO Jim Whitehurst said the