Unity says it's building its AI suite in a 'transparent and responsible' manner, after its first swing didn't go down so well earlier this year
Unity's found itself under fire from the public these past few months—and for decent reasons. In June, for instance, it announced that it would incorporate AI programs into its developer tools, something it didn't really elaborate well enough on to soothe artists and developer fears alike.
Unsurprisingly, it then had to drop one of its AI partners after it was found to have just been pulling models wholescale from SketchFab, like this cat from Murdered Soul Suspect. Then there was the whole pricing fee fiasco, which is pretty much still ongoing, with revelations that it was a rushed-out decision in October amidst its CEO's resignation. Trust in Unity has eroded, which makes any calls of 'we're doing the right thing here, we promise' a hard sell.
Now, in an interview with gamesindustry.biz, Unity Create general manager Marc Whitten wants you to know that its AI tools are all above-board and squeaky clean. The Muse suite includes a chat function, a texture generator, and sprite generator, which all use «data and images that Unity owns or has licensed», according to Whitten.
«To ensure that the outputs are safe and don’t contain any copyrighted materials or recognisable artistic styles, we went through a multi-step process—including both human oversight and machine learning—to generate new synthetic outputs that were re-processed over and over. And then, we applied a custom-built model to this highly processed five million image data set.»
Unity Chat, on the other hand, still uses external large language models to understand the questions it's being asked—but it's built to answer questions, not make stuff. The responses themselves, Whitten says, are built from first-party Unity resources or «consensually sourced» answers.
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