Take-Two CEO Says Borderlands Movie Bombing 'Didn't Hurt at All' | Push Square
When the Borderlands movie bombed on the world stage, it barely managed to scrape back its marketing budget, let alone what was spent securing the likes of Cate Blanchett and Jack Black. But Take-Two Interactive ZEO, Strauss Zelnick, doesn't think it did lasting damage to the video game franchise from which it was adapted.
Zelnick spoke to IGN ahead of the company's Q2 earnings call today. While he admitted «obviously that movie was disappointing,» he prefers to focus on the fact that it «actually sold more catalogue». Still, the head honcho isn't worried, believing the Borderlands IP to be resilient: «I don't think it hurt at all, if anything I think it may have helped a little bit. It highlights something that I've spoken about many times: the difficulty of bringing our intellectual property to another medium.»
In case you missed it, Randy Pitchford, founder and CEO of Gearbox Software, the developer behind Borderlands, memorably compared the studio, following the movie's abysmal launch, to The Beatles, insisting that even arguably the greatest band of all time only had about a 25% hit rate.
Tough crowd
«The Beatles made bangers, you're currently making clangers»
Has the Borderlands franchise's good name been tarnished by association with the movie's poor reception? Let us know in the comments section below.
Khayl Adam is Push Square's roving Australian correspondent, a reporter tasked with scouring the internet for the richest, most succulent PlayStation stories. With five years of experience as a freelance journalist and mercenary wordsmith, RPGs are his first great love, but strategy and tactics games are a close second, genres in which he is only too happy to specialize.
It hurt the people who went to watch it
Randy said what about The Beatles?! HE CAN'T KEEP GETTING AWAY WITH IT
Certainly a way to cope with it
Riiiiiiight… like when you accident walk into a wall or door and someone sees so you play it off like it didn't even hurt or you meant to do it for the
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