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Rewatch our webinar with TikTok on the modern mobile games market

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30.04.2024 - 10:03

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gamesindustry.biz:

Last week, GamesIndustry.biz presented a webinar with TikTok and the National Research Group on modern mobile gaming. And you can watch the whole thing back below.

Going under the title: Mastering Engagement and Loyalty In The New Mobile Gaming Era, the two groups shared insight and data around the rapid changes in the mobile landscape and the impact it can have on games businesses. It presented its three core pillars for success in mobile games, and then TikTok shared a lot of insight on how to increase engagement and discovery on it platform.

The webinar follows a white paper that TikTok and the NRG produced, which you can download here for free.

The session featured Patrick Herrin Marketing Strategy Manager at TikTok and NRG's head of games and EVP Collin Leirvik. You can watch the whole thing below.

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