The Pokémon Company has released a surprise collaboration with Grammy Award-winning artist Dua Lipa to promote . Today, The Official YouTube Channel released a 40-second short featuring Dua Lipa's «Illusion» to help showcase the various sleep styles found in the lifestyle app.
The commercial shows off various people getting some much-needed shuteye while comparing them to the various ways that Pokémon sleep in the game. While Dua Lipa does not appear in the commercial, the app, and official social media accounts are pushing it as an official collaboration between the artist and The Pokémon Company.
was released just over a year ago but has provided players with a consistent stream of new content. In addition to monthly events focused on boosting sleep points,the app has also added several new Pokémon and new areas for players to explore.
While a Dua Lipa collaboration with seems random, The Pokémon Company has worked with several high-profile artists in recent years. To celebrate Pokémon's 25th anniversary, Pokémon released a full music album featuring original music by both Katy Perry and Post Malone. The latter artist also released a «virtual concert» with Pokémon during the COVID-19 pandemic, in which the singer sang some of his hit songs to crowds of Pokémon.
has also collaborated with Hatsune Miku, the popular Vocaloid idol popular in Japan. As part of this collaboration, imagined Hatsune Miku as a trainer who specialized in each type of Pokémon. This collaboration has been incredibly popular in Japan, with music videos surpassing 5 million or more views on YouTube.
seems like a strange app on its surface, but it does promote healthy sleep and is very low-key and fun. The app is relatively low maintenance and can be played for free without a significant drop in quality of play.
A newly announced update makes the Pokémon Sleep app even easier to use, and more appealing for fans who have been hesitating to get the app.
The Pokémon Company also recently
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