Amazon to run ads on Prime Video shows as streaming services continue to devolve
polygon.comThis deal, as Lando Calrissian famously said, is getting worse all the time.
Amazon has announced plans to begin rolling ads out for Prime Video shows and movies in 2024. According to Deadline, the company plans to have “meaningfully fewer ads than linear TV and other streaming TV providers” once commercials start rolling out.
Like every major streaming service that has introduced ads (which is most of them at this point), Prime Video will come with an ad-free tier for an additional $2.99/month in the United States. This would be in addition to the current fee of $14.99/month that subscribers currently pay for Prime Video — the ad-supported tier is not coming at a discount.
For those interested in seeing what ads are currently like on Amazon, check out Thursday Night Football, which Amazon has had the exclusive rights to beginning last year. It’s just like a regular football game, with one weird quirk: Amazon doesn’t allow beer commercials.
Amazon claims that the ads in its non-sports content “will allow the company to continue investing in content and increasing that investment over time,” which is kind of a bananas thing for a company that reported $513 billion dollars in revenue last year to say.
Rings of Power don’t come cheap, I guess.
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