With All Eyes on Activision Blizzard, EA Is Actually Driving Most Console User Engagement | Push Square
Despite what Sony and Microsoft both want you to believe, EA, not Activision Blizzard, is the publisher driving the majority of user engagement on consoles these days, according to research done by Ampere Analysis. They've put out a lovely graph from which much can be gleaned.
EA has been consistently dominant over the past six months, no doubt, likely thanks to its excellent annual roster of sporting titles like FIFA and NHL. It has one of the better Battle Royales in Apex Legends, a GOTY 2023 contender in the excellent Dead Space remake, and the promising Star Wars Jedi: Survivor on the horizon. Your one friend still grimly playing Battlefield 2042 will tell you it's a lot better now, an assessment which is supported by rising player numbers.
EA certainly seems to have found a release cadence and formula that works. Now watch as an even bigger fish attempts to acquire them, causing journalists everywhere to tear out what little hair remains to them.
Are you surprised by this revelation? Do you foresee a disturbance to this balance in the future? It isn't likely to be Ubisoft, which ranks so low it's in danger of falling off. Present your findings in the comments section below.
Khayl Adam is the second best video game journalist Australia has ever produced, and his ambitions of world domination have (thus far) been curbed by the twin siren songs of strategy games and CRPGs. He has always felt an affinity with the noble Dachshund.
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