'The Super Mario Bros. Movie' sets box office records as the highest grossing video game movie
The Super Mario Bros. Movie hit theaters last week and broke records with the release raking in just over $146 million domestically. As Deadline says, that makes it the highest grossing opening weekend for any video game-based movie, knocking Sonic The Hedgehog 2, which previously held the record with $141 million, off the top spot. Mario has been a hit the world over, with global takings already more than $377, making it the biggest opening of the year so far.
Illumination and Universal's The Super Mario Bros. Movie bring the beloved Nintendo game to the big screen. The story follows Mario (voiced by Chris Pratt) and Luigi (Charlie Day), two failing plumbers from Brooklyn as they face Jack Black's Bowser after finding themselves somehow transported to the Mushroom Kingdom. Peach (Anya Taylor-Joy) rounds out the classic characters in this nostalgia-filled story. It's the video game's first movie adaptation since the 1993 widely disliked live-action film, Super Mario Bros.
The newest film is available in 3D, IMAX, and other premium formats, which made up 38 percent of sales. According to Rich Gelfond, IMAX CEO, The Super Mario Bros. Movie is the company's highest grossing animated film, making $21.6 million worldwide.
It's not just animated and video game movies it's stacking up against, either. The Super Mario Bros. Movie had the historically third highest Easter weekend sales after Batman vs. Superman's $181 million and Furious 7's $161 million.
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