If there was ever a time for Nintendo to expand beyond games and enter the film industry, it’s right now. With the smashing success of the Nintendo Switch and a continuous stream of titles that easily eclipse the ten million mark in sales, this is arguably the most popular the company has been in its 100+ year history.
And that popularity can only grow as the millennials who have been with the brand since the early days of little gray boxes are starting to have families of their own, introducing their kids to the plumbers, the princesses, and the piranha plants that have defined their lives. This is a prime time for Nintendo to get out there with a product that’ll appeal to the original generation of Nintendo fans and those who will carry the torch in the future, and releasing a bright and beautiful animated film is a perfect way to do that.
I just wish it would have picked a better company than Illumination to do it with.
The Super Mario Bros. MovieDirected by Aaron Horvath and Michael JelenicWritten by Matthew FogelProduced by Universal Pictures, Illumination, Nintendo Released: April 5, 2023
For all the bluster and brouhaha that we had to endure in the months following the revelation that Chris Pratt would voice Mario, that should have been what people focused on. Despite its astounding success at the box office, Illumination doesn’t really make good films. Its first picture, Despicable Me, is the only movie from the company with a Rotten Tomatoes score over 80% and a Metacritic score over 70. I know The Super Mario Bros. Movie has sparked yet another tired debate about whether or not reviewers matter anymore, but let’s not pretend this company isn’t out there just coasting on the popularity of its Minions.
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