Is the Home Release Of The Super Mario Bros Movie Delayed?

gameranx.com:

When it comes to movies, there are two main ways it can earn money. The first is through the box office, where many consider it a failure or success based on what it does or doesn’t do. The second way to make money is through the home releases like DVDs, Blu-ray, digital purchases, etc. While not as hyped as the box office revenues, many movie studios see where the “retention rates” are for those movies as they can serve as a “second wind” for monetary gain. That brings us to the Super Mario Bros Movie, which is rumored to have some physical release issues.

While not confirmed or verified, the film was slated to arrive on June 6th this year, with a streaming release date to follow. But according to a potential source on Twitter, they’ve seen that the movie has been moved back to July 1st, and no streaming service date in sight:

Universal will now officially release #TheSuperMarioBrosMovie on Blu-ray, DVD and 4K Ultra HD on July 1st It was originally planned for June 6 The digital version has been delayed indefinitely for now(via Amazon) pic.twitter.com/XKEiPJ82N9

While the tweet above says this news comes “via Amazon,” there hasn’t been confirmation of this, so take it with a grain of salt for now. But that does raise the question of why the movie would delay its home release by a month.

The answer might be simpler than you think. Simply put, the Super Mario Bros Movie is crushing it in theaters. It’s already over $900 million at the last confirmed tally, and it’s expected to make it to a billion by this weekend thanks to it now being out in Japan. So Nintendo and Illumination may be going to keep the film going in theaters for some extra weeks so that they can milk the market and get all the money they can out of the