Square Enix Shows Off Final Fantasy 35th Anniversary Pop-Up Store
Square Enix has gone online to share a bunch of photos featuring its Final Fantasy 35th anniversary pop-up store. Open for a limited time in the franchise's home country of Japan, the pop-up store has a variety of new Final Fantasy products and merchandise up for sale, most of which can only be purchased in the physical Parco pop-up shop or online store.
The celebrations for the 35th anniversary of Final Fantasy seem to be bleeding over through 2023, even though the occasion's official date was in 2022. With the COVID-19 pandemic restrictions getting lighter, it is not surprising for Square Enix to go full force with marketing efforts for its company's biggest milestones. This includes hosting physical events for different series anniversaries in Japan such as the Kingdom Hearts 20th anniversary exhibit, Final Fantasy 7 25th anniversary themed cafe, and more. Now that people are less reluctant to leave their homes, it is not surprising for Square Enix to collaborate more with physical stores for their activities.
Final Fantasy 35th Anniversary Merchandise Revealed
On Twitter, Square Enix shared a series of posts showing off the Final Fantasy 35th anniversary pop-up store in Japan's PARCO Shibuya location. The pop-up shop is part of the company's partnership with Japan brand PARCO, which is a series of stores across the country. In the posts, the photos showcased features of the area, including visuals made by popular Final Fantasy series artist Yoshitaka Amano. Though the posts are in Japanese, Google Translate will help fans understand the content of each tweet, especially the types of goods that can be purchased in the PARCO store.
According to the Twitter posts, the pop-up store will have a special music corner
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