PlayStation Boss Hermen Hulst: AI Won't Replace the 'Human Touch' in Game Development | Push Square
Hermen Hulst, co-CEO of PlayStation, has commented on the rise of AI technology and how it might affect game development in the future.
Hulst, who primarily looks after the platform holder's software business, spoke to the BBC, saying that AI could «revolutionise» gaming, but that it will never replace the «human touch» of game development.
«I suspect there will be a dual demand in gaming: one for AI-driven innovative experiences and another for handcrafted, thoughtful content,» Hulst said.
«Striking the right balance between leveraging AI and preserving the human touch will be crucial,» he added.
Various leaders in the industry have passed comment on the implementation of AI within the production of games. Most say that the technology could benefit teams by alleviating time-consuming tasks, allowing them to be more efficient.
However, others have raised concerns that AI could be used to replace certain jobs altogether. Those in creative disciplines, like concept artists, writers, and actors, are potentially at risk of generative AI tools fulfilling their roles.
While he doesn't dismiss AI entirely, Hulst's words are encouraging. He tells the BBC that there will always be a future for human developers.
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It will be fascinating to see how AI affects game development as we go forward. Development budgets and production timelines are rising to unsustainable levels, and if utilised in the right ways, the technology could in theory bring these back down to reasonable territory.
What are your thoughts on Hulst's thoughts on AI in game dev? Tell us in the comments section below.
Stephen has been part of the Push Square team for over six years, bringing boundless enthusiasm and a deep knowledge of video games to his role as Assistant Editor. Having grown up playing every PlayStation console to date, he's developed an eclectic taste, with particular
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