Monetizr raises $4M to replace intrusive game ads with engaging brand experiences

venturebeat.com:

We're thrilled to announce the return of GamesBeat Summit Next, hosted in San Francisco this October, where we will explore the theme of «Playing the Edge.» Apply to speak  here  and learn more about sponsorship opportunities  here . 

Monetizr has raised $4 million to replace intrusive in-game ads with engaging brand experiences.

Monetizr is an advertising experience platform that aims to disrupt the multi-billion-dollar mobile games ad market by providing scalable, modular and programmatic immersive ad experiences.

Change Ventures led the round, with participation from Techstars and Ludus Ventures. The round also saw investments from notable angel investors, including Ari Paparo, former executive at Google and Beeswax, and Jared Schrieber, Founder of InfoScout/Numerator. The funds raised will be used to expand Monetizr’s U.S. sales team and establish European development hubs in London, Riga, and Helsinki.

With partnerships already established with Fortune 500 companies and global-leading games publishers, Monetizr plans to leverage the funding to further scale its operations and enhance its market presence.

The shift in advertising budgets towards gaming is evident, with over three billion gamers worldwide and an increasing number of viewers moving away from traditional television. The in-game advertising market is projected to reach $32 billion in 2023 and $46 billion by 2027.

Surprisingly, despite the immense opportunity, brands and marketers still face challenges in developing scalable ad campaigns, while game publishers struggle to monetize their products effectively.

Andris Berzins, partner at lead investor Change Ventures, said in a statement, “We’ve been following Monetizr for a few years and we are delighted